A Guide to Amazon PPC Spending For 2022
Despite popular belief, running profitable PPC campaigns isn’t just about creating innovative campaigns. Setting and adhering to a budget is also important. Advertising budgets outline all the money a brand intends to spend on Amazon marketing campaigns (mainly sponsored ads). Small brand owners and new sellers need to determine a budget beforehand because they do […]
Selling Tips for Amazon Q4 to Capitalize on the Holiday Shopping Spree
Holiday shopping frenzy and the widely-celebrated holidays are just around the corner. It’s time to prepare your channel and store for the busiest, most hectic, and most unpredictable time of the year. Most brands fail to capitalize on the impressive increase in traffic during the last three months of the year without a proper strategy. […]
External Traffic for Amazon Listings
Amazon has fierce competition. As a result of the pandemic, CPCs (Cost-Per-Click) have skyrocketed. With organic marketing tactics, it is almost impossible to stand out, and paid advertising is more costly. It is possible for brands to boost their growth in a competitive market by combining internal paid and organic traffic driving efforts with external […]
